Despite the privatisation of the railways in Britain, the aspects still controlled by National Rail are still seen as relics of the past by many.
Nothing signifies being stuck in the past like National Rail’s tickets, as can be seen below. The tickets are dated, cluttered, confusing and hard to read. My redesign aims to keep all the vital information, but improve accessibility and readability for both passengers and staff alike.
The glory days of British Rail’s past cannot be ignored, and were used as inspiration for the clean redesign.
The iconic orange heading remains, but the cluttered green background is replaced with the Rail Settlement Plan information across the top.
The font used for the tickets is Monaco, in pure black. This will ensure backward compatibility with all current hardware.
Open Sans was chosen for the pre-printed text thanks to it’s optimization for legibility across print, web, and mobile interfaces.
Art Direction, Print Design
25th January 2016